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Make-up Masterclass – Mascara

Fragrance Direct Blog
Writer and expert10 years ago
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Mascara was created to give us the illusion of longer, thicker and more voluminous lashes. Nowadays, mascaras have been revolutionised. Things now aren't so simple as choosing between whether you want to add length or volume to your lashes; you now have the option to waterproof, curl and even dye your lashes with mascara.

With so many options to choose from on the mascara market, we're here to give you a make-up master class in this essential everyday make-up tool. Let's explore the benefits of having a good quality mascara in your make-up bag.


There are lots of types of mascara that will have you questioning which one you should actually pick. Luckily for you, we've taken some of the pressure off and have selected 4 different mascara products that can all transform your lashes in different ways.


Waterproof mascara was introduced around 2005 and was seen as the first step in a new direction for this timeless make-up product. At first, waterproof mascaras were regarded as being very difficult to take off after a long day, mainly due to their long lasting power. Nowadays, new formulas have been developed to still maintain longevity but also to coat your lashes in a nourishing formula that protects and nourishes your eyelashes while still maintaining their colour.

L'Oreal Lash Architect

First up is L'Oreal's Lash Architect Carbon Gloss Waterproof Mascara. Described as the perfect weapon to get you through the day, this waterproof mascara guarantees to protect you against everything from bad weather to emotional occasions. This long lasting and ultra pigmented mascara will last throughout your day so there's no worry of a touch up.


If you're already blessed with naturally long lashes, then volume mascara is the perfect option for you when it comes to your eyes. Volume mascaras are designed to add instant depth to your lashes and really build glamorous and defined eyes.

Maybelline Colossal Volum Express Mascara

Maybelline's Colossal Volum Express WP Mascara applies smoothly and doesn't clump your lashes. This affordable mascara loads your lashes with up to 7x more volume. It also contains a collagen enriched formula which allows the product to focus on each individual lash, while its oversized brush gives gorgeous volume.


Eyelash curlers can be great for beginning the process for lengthening your lashes but mascara is the ultimate tool for making those lashes grow rapidly in the space of 10 minutes! But instead of just focusing on making your lashes look like they're longer, some mascara products can actually work to make this happen over time.


Astor's Stimulong Lengthening Mascara coats your lashes in a rich formula which not only changes their appearance but also bathes them in a bio active complex. What this means is that the mascara actually helps to condition and smooth the lashes, protecting them from future damage. In the long term this helps to promote and stimulate lash growth.


You can add length, volume and drama to your lashes but sometimes it can be tricky to avoid the spider eye look. Thick mascara formulations can clump your lashes together and dry them out, so it may be time to start thinking about separating mascaras.

NYC High Definition

If you like to look wide eyed and awake in the morning (don't we all?) then you should look at separating mascaras, like the NYC High Definition Separating Mascara. This is described as the ultimate mascara in lash definition. Its thin and long brush helps to create perfect lash separation, creating that wide eyed look that we all love to achieve. It lifts, strengthens and separates the lashes, giving you perfect lashes throughout your day.

What's your favourite type of mascara to use? Let us know by leaving a comment below!

Fragrance Direct Blog
Writer and expert
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