Privacy Notice

Fragrance Direct takes your privacy very seriously. The privacy notice governs and details the main privacy principle Fragrance Direct ("we", "us", "our") applies to the data we collect and process through our services. The privacy notices describe how Fragrance Direct collects, uses, shares and secure personal information through our services, and also describes your choices regarding our use and your access to your personal information.

What information we collect/hold and why? 

Type of information Purposes Legal basis of processing
Name, address, telephone number, email address We use the information to register and maintain customer accounts Legitimate Interest
Credit / Debit card details Card details are only used to process payment for products purchased Legitimate Interest
Customer order history We hold this information to help customers to track previous orders and make re-ordering easy Legitimate Interest
Customer's purchase history We hold purchase history information to comply with HMRC requirement Legal obligation
Email address We use email address to send out E-Newsletter about our new products and offers Consent
Internet protocol (IP) address, browser type, URLs of referring/exit pages, operating system, date/time stamp, information you search for (via cookies) We collect these details to improve browsing experience, functionality, security and performance of the website Legitimate Interest

Privacy Notice

How do we protect your personal data?

  • We will not transfer your personal data outside the EU without your consent.
  • We maintain administrative, technical and physical safeguards designed to protect person information you provide against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use.
  • Our checkout process uses industry standard SSL (Secure Sockets Layer) 128-bit encryption which secures your data. However, submission of information over the internet are never entirely secure.
  • We process your payments using secure Adyen payment gateway. Click here to find more about Adyen security.
  • We will notify you promptly in the event of any breach of your personal data which might expose you to serious risk.

Who else has access to the information you provide us?

We may pass your personal data to third parties who are authorised data processors or service providers (i.e. Royal mail, Adyen) to us for the purposes of completing tasks and providing services to you on our behalf. We have contracts in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do so. They will not share your personal information with any organisation apart from us. They will also hold the data securely and retain it for the period we instruct.

How long do we keep your information?

We will hold your personal data on our systems for as long as you are registered with us and for as long afterwards as it is in our legitimate interest to do so or for as long as necessary to comply with our legal obligations. We will review your personal data every year to establish whether we are still entitled to process it. If we decide that we are not entitled to do so, we will stop processing your personal data except that we will retain your personal data in an archived form to comply with future legal obligations (i.e. compliance with tax requirements and exemptions). We will securely destroy all personal information once we no longer need it.

E-newsletter and competitions

We offer you the opportunity to opt-in to subscribe to our e-newsletter. However, you can easily opt-out any time either by clicking on unsubscribe link found in the bottom of the e-newsletter or updating the communication preferences. Alternatively, you can also opt-out by contacting us. Similarly, you can also opt-in or opt-out to receive e-newsletters while participating in competitions or prize draws.

Targeted advertising

Micro-targeting, we allow selected third-parties to use tracking pixels on the site to track browsing habits and interactions across the site.

We use third-party providers Criteo, RTB House and RedEye to serve targeted advertisements on our behalf. These parties use information they gather from on-site cookies. If you would like to opt out of this retargeting or view corresponding privacy policies click here for Criteo, click here for RTB House and click here for RedEye

Information we collect from you on our website


We and our authorized partners use cookies and other information gathering technologies for a variety of purposes. These technologies may provide us with personal information, information about devices and networks you utilize to access our Website, and other information regarding your interactions with our Website. For detailed information about the use of cookies in our Website, click here.


We gather certain information and store it in log files when you interact with our Website and Services. This information includes internet protocol (IP) addresses as well as browser type, internet service provider, URLs of referring/exit pages, operating system, date/time stamp, information you search for, locale and language preferences, identification numbers associated with your devices, your mobile carrier, and system configuration information.


We collect analytics information when you use the Website to help us improve them. We may also share anonymous data about your actions on our Website with third-party google analytics. Click here to view google analytics data privacy

Live chat service

We use a third-party provider Zendesk, to supply and support our Live Chat service.

If you use the Live Chat service we may collect your name, email address or any other personal details you choose to share with us at the time. For more information click here.

Your rights

You have rights under the GDPR:

  • to access your personal data
  • to be provided with information about how your personal data is processed
  • to have your personal data corrected
  • to have your personal data erased in certain circumstances
  • to object to or restrict how your personal data is processed
  • to have your personal data transferred to yourself or to another business in certain circumstances
  • to have the right to complaint about how we process your personal data

You can read more about these rights here

Complaints and queries

We try to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of our collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Contact us for making any such request.

If you want to make a complaint about the way we have processed your personal information, you can contact the Information Commissioner's Office in their capacity as the statutory body which oversees data protection law

Links to other websites

This privacy notice does not cover the links within our website linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Changes to this privacy notice

We keep our privacy notice under regular review. You are advised to check our website regularly for any amendments.

How to contact us

If you want to request information about our privacy notice, you can email, phone or write to:

Data Protection Officer, Fragrance Direct, Garrison House, Byrons Lane, Macclesfield, Cheshire, United Kingdom SK11 7JW
Telephone: (+44) 01625 443143