Armani Si Passione Red Musk Range Room Hero Banner

Giorgio Armani

NEW Si Passione Red Musk

Week 17 Billie Eilish Your Turn Fragrance Hero Banner

NEW Billie Eilish Your Turn

Your Turn by Eilish Fragrances is a Warm, Woody Scent with Notes of Ginger, Peach Skin & Sandalwood. Made for All, it Redefines Versatile Fragrance.

JPG Divine Brand Room Scandal Intense

ALL ABOARD
THE SCANDAL EXPRESS

The NEW Deliciously Addictive & Sensual Fragrances
Scandal & Scandal Pour Homme Intense

Week 18 Elie Saab L'Homme Mens Hero Banner

The NEW Elie Saab L'Homme

L’Homme Embodies the Spirit of a Prince of Modern Times.

Armani Si Passione Red Musk Range Room Hero Banner

Giorgio Armani

NEW Si Passione Red Musk

New In

Looking to stay at the forefront of the ever-evolving fragrance industry? We have the latest and greatest selection of aftershaves and perfumes available, so get ready to dive head-first into our world of scents and find your next fragrance.


Whether you’re guided by the seasons, looking for a specific home fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfect gift or set for that special someone? We’ve got the latest products from our favourite brands ready for you to give the ultimate fragrance present.

Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!

Explore the latest arrivals at Fragrance Direct today.

SHOP ALL NEW IN

Elie Saab L'Homme Eau de Parfum 100ml

NEW IN
RRP £105.00
£89.95
Save: £15.05

Coach For Men Eau de Parfum 100ml

NEW IN
RRP £78.00
£70.95
Save: £7.05

Dolce&Gabbana K Parfum Spray 100ml

NEW IN
RRP £125.00
£112.95
Save: £12.05

Dolce&Gabbana Q Parfum Spray 100ml

NEW IN
RRP £149.00
£134.95
Save: £14.05

Narciso Rodriguez For Her Intense Eau de Parfum Spray 50ml

NEW IN
RRP £105.00
£94.95
Save: £10.05

Prada Infusion de Rhubarbe Eau de Parfum Spray 100ml

NEW IN
RRP £140.00
£125.95
Save: £14.05

Sabrina Carpenter Cherry Baby Eau de Parfum Spray 75ml

NEW IN
RRP £39.99
£31.95
Save: £8.04

Valentino Valentina Eau de Parfum 100ml

NEW IN
RRP £139.00
£125.95
Save: £13.05

Lancôme Idole Power Eau de Parfum Spray 50ml

NEW IN
RRP £100.00
£89.95
Save: £10.05

Chloé Nomade Lumière d'Égypte

Inspired by the birthplace of Chloé founder Gaby Aghion, Nomade Lumière d'Égypte Eau de Parfum takes us on a journey along the Nile, along which the majestic blue lotus flower grows. This day-blooming native waterlily unfurls at first light and closes in the afternoon while emitting a soft floral scent.

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Viktor&Rolf Flowerbomb Extreme

The new Flowerbomb signature, now bolder. Flowerbomb Eau de Parfum is reinterpreted and pushed to the Extreme. This new powerful and liberating feminine fragrance unleashes a vanilla-amplified intense floral explosion.

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