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Le Male Elixir Absolue

Jean Paul Gaultier's NEW obsessive, powerful fragrance

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Explorer Extreme

Montblanc's New woody & leathery parfum

Jean Paul Gaultier Le Male Elixir Absolue Hero banner

Le Male Elixir Absolue

Jean Paul Gaultier's NEW obsessive, powerful fragrance

New In

Looking to stay at the forefront of the ever-evolving fragrance industry? We have the latest and greatest selection of aftershaves and perfumes available, so get ready to dive head-first into our world of scents and find your next fragrance.


Whether you’re guided by the seasons, looking for a specific home fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfect gift or set for that special someone? We’ve got the latest products from our favourite brands ready for you to give the ultimate fragrance present.

Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!

Explore the latest arrivals at Fragrance Direct today.

SHOP ALL NEW IN

Billie Eilish Your Turn Eau de Parfum Spray 100ml

NEW IN
RRP £72.00
£49.95
Save: £22.05

Armani Si Passione Red Musk Eau de Parfum Spray 50ml

+ FREE GIFT
RRP £97.00
£82.95
Save: £14.05

Elie Saab L'Homme Eau de Parfum 100ml

NEW IN
RRP £105.00
£89.95
Save: £15.05

Dolce&Gabbana Light Blue Pour Homme

An embodiment of the adventurous and dynamic spirit of a modern man in a fresh and vibrant fragrance. Its notes conjure a Mediterranean blend, where aromatic rosemary is gently enveloped by effervescent citruses and the sensual allure of patchouli.

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GIVENCHY Gentleman Society

This exclusive signature becomes a symbol of success for the most inspiring gentlemen – passionate men, showmen, artists... those men destined to reveal themselves with confidence and daring.

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