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Versace Eros

The People's Choice Awards Winner

Versace

Dylan Purple

The perfect fruity floral for the modern, elegant woman.

Versace Brand Room Promo Banner

Versace Eros

The People's Choice Awards Winner

Versace

Dylan Purple

The perfect fruity floral for the modern, elegant woman.

Versace

Since its inception by Gianni Versace in the late 1970s, Versace has become a glamorous symbol of Italian style as one of the leading international fashion houses. Donatella Versace personally oversees the brand's fragrances and reinforces the heritage of the brand through fearless design. 

With recent campaign stars including Bella Hadid, Gigi Hadid and Hailey Bieber the glamour stakes couldn’t get much higher! Always innovative and working with renowned master perfumers each creation is a work of art in its own right.

Versace

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Versace is one of the most recognisable names in the world. The luxury House immediately became a leader in fashion and culture following its founding in 1978.
 
Versace’s energy comes from its clash of irreverent references. The tension between classical and contemporary; Italian tradition with the latest innovation; rock music with royalty; myth with today’s celebrity stardom. This unique formula shapes a creative culture that is expressed through now iconic designs, world-leading imagery, true fashion moments, and a heritage of innovative Italian artisanship. The Versace name is identified with a lifestyle and attitude that celebrates uniqueness and the power of a person who feels the ultimate freedom to be themself.
 
The Versace lifestyle includes women’s, men’s, and children’s ready-to-wear, shoes, bags and accessories, Atelier Versace haute couture, eyewear, fragrances, watches, Palazzo Versace hotels and Versace Home homeware. Versace distributes its products through a worldwide distribution network, which includes boutiques in some of the world’s most fashionable cities, its e-commerce sites, as well as through the most prestigious department and specialty stores worldwide.
 
Versace is led by Emmanuel Gintzburger as CEO and the design team is under the leadership of the Chief Creative Officer, Dario Vitale. Donatella Versace remains the Chief Brand Ambassador for Versace since April 1st, 2025.

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