JOOP! WOW!, introducing the scent that makes the man. JOOP! WOW! tells a story of a journey of transformation where the JOOP! man is groomed, turned into a powerful and confident gentleman with nothing to prove to himself or others. The JOOP! man has natural charisma and is a man of power. The only thing missing is the finishing touch, one drop of JOOP! WOW! and he becomes irresistible, creating the WOW! effect wherever he goes. A fresh-woody fragrance, JOOP! WOW! awakens all the senses with exquisite ingredients including captivating top notes of Bergamot and Cardamom fused with Vetiver heart notes and warm vanilla as the base note. A sensitive combination of spicy effect and effervescent freshness, creating an intoxicating trail, full of masculinity and intensity.