Week 37 Davidoff Elixir Hero

Cool Elixir by Davidoff

Freshness redefined — bold, vibrant, unforgettable.

Jean Paul Gaultier Divine Elixir Hero Banner

Jean Paul Gaultier

Unveil your inner goddess with the new Divine Elixir Parfum – a fragrance as bold, luminous, and unforgettable as you.

Get the Armani Acqua Di Gio Profondo EDT Fragrance Today at Fragrance Direct

Dive into Depth

Discover the new Acqua Di Giò Profondo – a bold, marine escape by Armani.

Emma Watson for Prada - Shop the range at Fragrance Direct

NEW Paradoxe Radical Essence

Radical by Nature. Unleash your radical side with Prada’s new signature — daring, floral, and unapologetically bold.

Week 37 Davidoff Elixir Hero

Cool Elixir by Davidoff

Freshness redefined — bold, vibrant, unforgettable.

New In

Looking to stay at the forefront of the ever-evolving fragrance industry? We have the latest and greatest selection of aftershaves and perfumes available, so get ready to dive head-first into our world of scents and find your next fragrance.


Whether you’re guided by the seasons, looking for a specific home fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfect gift or set for that special someone? We’ve got the latest products from our favourite brands ready for you to give the ultimate fragrance present.

Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!

Explore the latest arrivals at Fragrance Direct today.

GIVENCHY L'Interdit Parfum Spray 50ml

+ Free Gift
RRP £106.00
£85.60
Save: £20.40

Yves Saint Laurent MYSLF L'Absolu Parfum Spray 100ml

AUTUMN SALE
RRP £140.00
£125.40
Save: £14.60

Armani Acqua Di Gio Profondo Eau de Toilette Spray 100ml

AUTUMN SALE
RRP £97.00
£82.95
Save: £14.05

Yves Saint Laurent Libre L'Eau Nue Eau de Parfum Spray 90ml

AUTUMN SALE
RRP £145.00
£133.00
Save: £12.00

Rabanne Invictus Absolu Eau de Parfum 100ml

AUTUMN SALE
RRP £118.00
£112.10
Save: £5.90

Rabanne Olympéa Absolu Eau de Parfum 80ml

AUTUMN SALE
RRP £128.00
£119.65
Save: £8.35

Lacoste L.12.12 Silver Rose Eau de Parfum Spray 100ml

AUTUMN SALE
RRP £55.00
£51.25
Save: £3.75

Versace Eros Najim Eau de Parfum Spray 100ml

NEW IN
RRP £126.00
£100.80
Save: £25.20

Roos & Roos Paris Oud Vibration Eau de Parfum Spray 100ml

AUTUMN SALE
RRP £216.00
£205.20
Save: £10.80

Lacoste Silver Grey & Silver Rose

The new Lacoste Silver Range features Silver Grey, a fresh, woody-aromatic scent with citrus and vetiver, and Silver Rose, a radiant floral-fruity fragrance with pink pepper and musk—elegant, modern expressions of confidence and effortless charm.

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Rabanne Invictus Absolu

Be victorious with INVICTUS Victory Absolu Parfum Intense: the winning masculine signature by Rabanne. Made for the hero who always leaves his mark, INVICTUS Victory Absolu captures the clash of fresh waves on warm volcanic rock through a contrasting woody, spicy, ambery accord.

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