Developed in 2004 by a team of dedicated but frustrated health hair enthusiasts, Cantu is the fastest growing texture hair brand in the UK and US, with multiple award-winning products in their portfolio. Noticing a distinct lack of products for wavy, curly and coily hair types in the market. Specialising in shea butter infused products, Cantu uses ultra-moisturising and high-quality ingredients to cater for all textured hair types.