Bio Ionic® introduced ions to beauty, and now they’ve created a whole new way to experience heat: Moisturizing Heat™. Moisturizing Heat™ locks in your hair’s moisture and conditions strands while you style. Using negative ions produced by their proprietary natural mineral complex and delivered by their cutting-edge heat conducting elements, Bio Ionic® styling tools have revolutionized heat styling– and the hair that benefits from it. Shop Bio Ionic today at Fragrance Direct.