FRAGRANCE
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JOOP WOW

Joop! WOW! tels a story of the journey of transformation. The Joop! Man is a powerful, groomed and confident gentleman with nothing to prove...

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CALVIN KLEIN ETERNITY

Timeless and irresistible, Calvin Klein Eternity is inspired by the qualities of everlasting love. Romantic, classic and intimate, each scent in the range explores...

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CAROLINA HERRERA 212

Carolina Herrera is a Venezuelan-born American designer that established her fashion label in 1980. With the instantaneous success and popularity...

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Fragrance

From top designer brands, to brand new fragrances and your favourite classics, you’ll be sure to find your perfect scent at Fragrance Direct. And that’s not all. Our men’s and women’s perfumes are all perfectly priced, with noteworthy everyday discounts, meaning you can be at your best for even less.

You can get busy browsing top brands online such as Calvin Klein , Paco Rabanne , HUGO BOSS , Armani and Yves Saint Laurent . But the list doesn’t end there. Because we add new products every single week, there’s always something new to discover. Browse fragrances by Balenciaga, Clinique, Thierry Mugler and even celebrities like JLo, Katy Perry and Rihanna. To get started, take a look through our ladies fragrance , men’s fragrance or even our fragrance gift set collections. With a full selection of some of the best fragrances in the shops today, you’re just a few clicks away from feeling gorgeous and making big savings. READ MORE