FRAGRANCE
FD LOVES
ARMANI DIAMONDS

Unique, youthful and vibrant, this ever-popular collection is nothing but authentically Armani. Inspired by the everlasting qualities of a diamond, each scent is designed to make you sparkle...

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MARC JACOBS DAISY

Epitomising the Marc Jacobs' brand, Daisy perfume stays true to the designer’s sophisticated, fresh and flirty style. Ultra-feminine and charismatic, these are scents...

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GUCCI BAMBOO

Graceful, strong and utterly feminine, Gucci Bamboo is one of the brand’s most popular perfumes. Inspired by confident, contemporary women, this beautiful scent is both soft...

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Fragrance

From top designer brands, to brand new fragrances and your favourite classics, you’ll be sure to find your perfect scent at Fragrance Direct. And that’s not all. Our men’s and women’s perfumes are all perfectly priced, with noteworthy everyday discounts, meaning you can be at your best for even less.

You can get busy browsing top brands online such as Calvin Klein , Paco Rabanne , HUGO BOSS , Armani and Yves Saint Laurent . But the list doesn’t end there. Because we add new products every single week, there’s always something new to discover. Browse fragrances by Balenciaga, Clinique, Thierry Mugler and even celebrities like JLo, Katy Perry and Rihanna. To get started, take a look through our ladies fragrance , men’s fragrance or even our fragrance gift set collections. With a full selection of some of the best fragrances in the shops today, you’re just a few clicks away from feeling gorgeous and making big savings. READ MORE