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Get To Know The Brand: Ahava

Get To Know The Brand: Ahava
Fragrance Direct Blog
Writer and expert5 years ago
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As the only brand in the world to use botanicals and minerals drawn from the Dead Sea, AHAVA is mixing things up in the skincare market. Letting nature lead the way, their scientific research aims to understand the human nature of our body and how the previously undiscovered botanicals and minerals found in the Dead Sea can not only care for our skin, but actually help the skin from within. We thought it might be interesting to delve a little deeper and find out what it is about these natural elements from the Dead Sea that make AHAVA products so unique and effective.

Since ancient times, people from all over the world have flocked to the Dead Sea, officially the lowest place on earth, to benefit from the proven therapeutic and skincare benefits that come from bathing in the water there. The water comprises a higher mineral concentrate (32% to be exact) than water anywhere else in the world, and it’s because of this that AHAVA scientists sought to understand and celebrate how the minerals and botanicals right at their fingertips in the Dead Sea could be used as part of everyday skincare to see visible results.

After gaining exclusive access to the raw Dead Sea minerals, AHAVA were able to take these naturally potent byproducts (mud, salt, crystals and water) that contain concentrated levels of minerals and nutrients (like magnesium, sodium, phosphates and bromides) and create their range of luxurious products that will help you to maintain healthy, youthful-looking skin.

If you take a closer look at any of AHAVA’s formulas, you won’t find any parabens or questionable compounds (such as Phthalates or Triclosan), and it’s AHAVA’s belief in the power of nature that makes this so important to them. What you will find are ingredients clinically proven to contain anti-ageing and antioxidant properties, which will protect, nourish and revitalise your complexion.

Take a look at some of our favourites.

AHAVA Clearing Facial Treatment Mask 50ml Perfect for – Those looking to keep breakouts at bay This purifying formula of Jojoba granules, Dead Sea Mud and Magnolia Bark Extract will detox and deeply cleanse the skin, drawing out excess oil and sebum for a smoother, more radiant complexion. Used 1-2 times a week as needed, this gentle mask will prevent bacteria and excess oil production whilst leaving the skin feeling nourished.

AHAVA Uplift Day Cream SPF 20 50ml Perfect for – Mature complexions looking to target slackening skin Fortified with innovative Positive Stress Dead Sea Metabiotics™ Technology, this day cream will work to maintain the skin’s youthful structure, balance out an uneven skin tone and minimise the appearance of wrinkles. Apply daily to a cleansed face and neck. The result? A more radiant, refined and smooth complexion.

AHAVA Men’s Exfoliating Cleansing Gel 100ml Perfect for – Men looking to cleanse and hydrate their skin This ultra-mild, micro-peeling formula can be used 2-3 times a week to eliminate build up and leave your skin looking clearer and smoother. Dead Sea Minerals and the array of natural exfoliators in this cleansing gel make it ideal for use before shaving to prevent ingrown hairs, too.

AHAVA Dry Oil Body Mist Sea Kissed 100ml Perfect for – Those looking to refresh and invigorate their skin Encapsulating cool water, salty sea air and sun-kissed skin, this spray-on dry oil will transport your senses whilst caring for your skin. The nourishing blend of essential oils will work to restore the optimum levels of moisture within the skin, whilst Dunaliella Algae helps to slow down cell degradation. After bathing, spray on and smooth in with long, gliding strokes and allow the oils, rich in antioxidants and anti-ageing properties, to refresh and invigorate.

AHAVA Gentle Eye Cream 15ml ( Perfect for – Those looking to revive weary eyes Infused with a host of vitamins, minerals and botanical extracts, this lightweight eye cream works to replenish moisture whilst reducing signs of fatigue around the delicate eye area. Apply to the outer eye-area twice daily and expect brighter, refreshed and softer-looking eyes.

All AHAVA products are vegan, like they always have been, and they endure strict allergy testing so they’re suitable for even the most sensitive skin. If you’re looking to mix up your skincare routine, why not introduce some AHAVA products and benefit from the highest, most effective concentrate of Dead Sea minerals you’ll find in any skincare product on the market.

Fragrance Direct Blog
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