Skip to main content

The Best Fragrance Launches of 2020 So Far

The Best Fragrance Launches of 2020 So Far
Fragrance Direct Blog
Writer and expert4 years ago
View Fragrance Direct Blog's profile
In need of a pick-me-up? A new scent is sure to hit the spot. Today we’re rounding up some of the best launches we’ve seen so far this year at Fragrance Direct across so many incredible luxury fragrance brands. Seatbelts on, we’re going on a journey!

Armani Freeze Collection

The perfect duo. Made up of Armani In Love With You Freeze and Armani Stronger With You Freeze this refreshing radiant spin on Armani’s other You fragrances is urban, dynamic and smells totally delicious.

Carolina Herrera Bad Boy

This one came at us with a BANG. Bad Boy is a fragrance made up of layers inspired by a bad boy’s complexity. Strong but sensitive, confident yet relaxed, this new scent for him is incredibly modern and sophisticated.

CK Everyone

Clean, green and vegan! This genderless fragrance celebrates the infinite freedom of self-expression. Fresh and provocative for both men and women, their philosophy is to love every one of you in CK Everyone.

Coach Dreams

Inspired by a sunny road trip through the American West full of possibilities, this new scent opens with notes of fresh fruit and finishes with lasting woody notes taking you on a journey from beginning to end.

D&G Light Blue Love Is Love For Him and Her

Love is love takes on an exquisite twist as an ultimate weapon of seduction. Luscious gourmand notes wrap the fragrance’s iconic fruity floral accords to make them even more addictive.

Elie Saab Le Parfum Essential

The new, essential perfume by Elie Saab, combined with the effervescence of mandarin. Through this new scent Elie Saab celebrates beautiful escapes along with the hustle and bustle of the city through stunning fruity floral notes.

Jimmy Choo Blossom Special Edition

This new fragrance celebrates the Joyful return of Spring. The bright colours and explosion of sumptuous scents that herald the end of the long winter months takes over the senses with top notes including the sweetest exotic fruits.

Kenzo Poppy Bouquet Florale

A new floral Eau de Parfum that celebrates contagious energy and the power to make the world more beautiful. This fresh and juicy new scent by Kenzo reveals a new intensity that is truly addictive.

Lacoste x Jeremyville

We saw the launch of the iconic Lacoste X Jeremyville collection featuring the much-loved woody-floral fragrances with notes of lemon, ginger and so many more. This was definitely a favourite for welcoming springtime.

Lancome La Nuit Tresor Nude

In the latest chapter of Lancôme La Nuit Trésor we discover the most authentic love story: La Nuit Trésor Nude. A long-lasting rose perfume with bergamot, coconut and vanilla perfume notes.

Marc Jacobs Daisy Daze

Warm, vibrant and bright. Escape from the every day with a new classic from Marc Jacob, Daisy Daze – the collection. It’s a fresh and fruity twist on the classic daisy fragrances offering an escape to an unexpected daisy universe.

Moschino Toy Boy

Toy Boy is the new men’s fragrance by Moschino that reinterprets elegance with a touch of irony. It speaks to a unique, dynamic and passionate man but one who is not afraid to reveal his more tender and playful side!

Ralph Lauren Beyond Romance

Oh so sweet! Ralph Lauren’s new interpretation of his classic Romance fragrance finally arrived. This floral, woody perfume is truly elegant featuring sparkling notes of bergamot, mandarin and raspberry.

YSL Black Opium Neon and Storm Illusion

Last but not least is YSL’s newest additions to the Opium family because Black Opium Neon and the latest Black Opium Storm illusion. Two incredible new rock couture fragrances for women that are once again, of course, totally addictive.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!
Fragrance Direct Blog
Writer and expert
View Fragrance Direct Blog's profile