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New Year, New In Brands We’re Loving

New Year, New In Brands We’re Loving
Fragrance Direct Blog
Writer and expert3 years ago
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It’s officially 2021, and after a long year filled with ups and downs, it’s time you looked ahead and found your new forever favourite. Whether you’re a skincare obsessive or an all time fragrance fanatic, we have the ultimate guide to new in brands we’re loving here at FD! 

Alya Skin

Alya Skin, founded in 2018 by best friends, Manny Barbas & James Hachem, is a vegan and cruelty-free skincare brand revolutionising the world of beauty. With an aim to create the world’s must-have beauty mask, the Australian duo set out with the goal to produce the highest quality skincare at the most affordable price. Insta-famous and an internet sensation, Alya Skin’s Pink Clay Mask has fast become a cult-favourite. From masks and cleansers to scrubs and moisturisers, the vegan and cruelty free brand is one to watch!


Grüum is a young British brand that was founded by four friends from Manchester. They create clean skincare, haircare, suncare and shaving products that are kind to skin, and our planet. Inspired by Scandinavian ideals, they’ve pledged to only create products that serve a real purpose. Using only quality ingredients, they cut out the gimmicks and lose the labels. At grüum, they don't make things “for him” or “for her”, they make them for everyone, with one fair price for all. All of the brand’s products are free from chemical nasties and are packed full of natural ingredients making them kinder to your skin and use recyclable materials wherever they can. So, if you’re on the lookout for a super scandi-inspired brand then Grüum is the brand for you!

Mad Beauty

Mad Beauty, the leader in design led cosmetics, are serious about putting the fun into cosmetics. Featuring a wide range of gifts for everyone, their products are all things novel, fun and incredibly unique! One of our personal favourites here at FD is the Mad Beauty Friends Lobster Bath Fizzers, it combines our two favourite things - friends and bath bombs! So, From Bags to Beauty Tools, Mad Beauty is filled with must-have products for all!

Lancôme Skincare 

Beautifully sophisticated and effortlessly evocative, Lancôme has been a firm favourite for years. More recently, Lancôme Skincare has dropped at Fragrance direct, featuring sumptuous moisturisers, eye creams, serums and more, Lancôme Skincare will enable you to unlock true expertise to regenerate, correct, hydrate and brighten your skin with advanced skincare rituals. Indulge with a luxurious routine and unlock the key to more nourished, glowing skin. Shop Lancôme’s iconic Genifique, Rénergie and Absolue ranges today, you won’t regret it!

Mui Mui 

The all new Miu Miu is here and we are obsessed! A brand that reflects their love for contradictory women: intelligently frivolous, fearlessly fun, seriously lighthearted, feminine feminists. Miu Miu is something of a chimera: you can’t quite categorize it because it refuses to be categorized. The scent is elusive – the Miu Miu character naturally rejects the expected, the proper, the reserved, or the clichéd – because the qualities it evokes are elusive: youth, femininity, freedom, and confidence that comes from knowing exactly what you want. If you’re a lover of all things fun and fruity then Mui Mui might just be your next new forever favourite!  

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Fragrance Direct Blog
Writer and expert
View Fragrance Direct Blog's profile