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New Arrivals

New Arrivals
Fragrance Direct Blog
Writer and expert11 years ago
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Congratulations to the royal couple, William and Kate, on the arrival of their baby boy, who was born on the 22nd of July at 4:24pm, weighing 8lbs 6oz. After what seems like an eternity waiting for the birth of the royal baby, we thought the best way to celebrate was to fill you in on our little bundles of joy arriving here at Fragrance Direct today! The arrival of the baby, who is third in line to the throne, is said to boost the British economy by around £400 million, so why not spend a little chunk of that on your favourite signature perfume?



First on our list, is the arrival of the eagerly anticipated Boss Jour, which is the new scent from Hugo Boss. The fragrance was created to emphasise the three faces of a woman; inspiration, composure and ease. This light and fresh perfume is perfect for throwing in your handbag and taking with you on your busy day. We love the tall and lean milky white bottle which comes complete with clear glass lid. Available in 50ml, rejoice the royal birth and treat yourself to this signature scent.



Boss Jour

Especially Escada Elixir is landing at Fragrance Direct HQ in the form of an effortlessly girly, bright pink glass bottle, complete with a gold hardware lid. We think this scent emulates elegance and although it's not too dissimilar from Especially Escada Delicate Notes, Especially Escada Elixir is the tougher of the two fragrances. Available in 50ml and with hints of vanilla, white musk and dry amber, this is a perfume fit for royalty.


Escada Elixir


Like a precious piece of jewellery, Vera Wang Bejeweled is a perfume to be coveted and adored by fans galore. No other perfume screams royalty and wealth quite like this fragrance, which was created for ladies who enjoy fashion, outings and a hint of glamour. The packaging screams over the top decadence as the glass bottle is littered with beautiful purple gems and jewels, almost like a necklace. Available in 50ml, Bejeweled is the Queen of fragrances.


Vera Wang


Okay, okay, we can't forget about the male population and your need to smell good. Treat your inner 'prince' to Ralph Lauren Polo Red, the newest fragrance from the brand King. Housed in a royal red bottle, complete with the signature Lauren logo, Polo Red is described as a spicy and masculine scent, perfect for the modern day man. Rejoice in the birth of the newest addition to The Royal Family with this 75ml (prince) charming aftershave.


Ralph Lauren


All four fragrances are available from the website now! So if you've been eagerly awaiting the arrival of these scents, now's your chance!


We also have one more very 'sweet' fragrance to announce so keep your eyes peeled on the blog for further updates and news!


If you have an idea of what our next new release is, tweet us @FragranceDirect or get in touch with us on our Facebook page '

Fragrance Direct Blog
Writer and expert
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