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72 Hair

72 Hair
Fragrance Direct Blog
Writer and expert6 years ago
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We have an amazing new hair care brand to welcome to the Fragrance Direct family' 72 Hair! If you've not heard of this gorgeous brand or tried any of their products then keep reading to find out everything there is to know about 72 Hair!

With three generations of hairdressers in the family history, the love of flows through the collection of hair products from 72 Hair.

Meet the Greens

Gary has a worldwide reputation for styling excellence, with salons in Miami as well as London. Matt is one of London's go to colourists, and now educates others to follow in his footsteps. Johnny is 72 Hair's ingredients experts, selecting the finest elements to make up the professional formulas. Nick is passionate about communicating 72 Hair 's philosophy to clients. Together, the Green's created 72 Hair, formulating products to do exactly what they needed for their clients' hair.

72 Hair believe in keeping things simple

Their capsule collection contains all you need to create shiny, beautiful hair that's easy to manage and looks great day after day. 72 Hair's ethos is to fall back in love with your hair and their range of haircare really does do that. With selected ingredients such as avocado oil, wheat germ oil and hydrolysed keratin, the 72 range of haircare makes your hair look, feel and smell gorgeous.


Loved by press, 72 Hair have been featured in LOOK, Evening Standard, County Weddings, HELLO!, Grazia and many more. They have also been championed by top bloggers and influencers such as We Are Twinset, Danielle Peazer and British Beauty Blogger. The Intense Replenishing Mask and Blow Dry Cream was also shortlisted for the 2017 Pure Beauty Awards!


Here's some of our favourite products from the range:

Moisture Intense Shampoo The sulphate free ingredients balance the moisture levels in the hair. Over time the hair becomes frizz free, shinier and healthier.

Repairing Oil A powerful oil that eliminates frizz and moistures all hair types with no greasy residue. Your hair will feel revitalised to give you a youthful looking head of hair.

Hydrating ConditionerA deeply satisfying moisturiser that will improve the most damaged of hair types. It's specially formulated properties protect against harmful daily sun exposure, pollution and UVA.

Nourishing Shampoo Infused with collagen. This shampoo enriches the hair to reduce frizz, increase moisture and create healthy, strong, shiny hair.

Intense Replenishing Mask The mask is infused with Germ Oil and Avocado Oil to create perfect looking hair. With every use the hair will become shiner, stronger and beautifully nourished.

Blow Dry Cream Styling cream that smooths all hair types and protects it from the every day harm such as heat and UV rays. This cream is designed to act as a thermo shield and will nourish all hair types.

Fragrance Direct Blog
Writer and expert
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