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New Launch Alert: Addictive Summer Perfumes You Need To Try!

New Launch Alert: Addictive Summer Perfumes You Need To Try!
Fragrance Direct Blog
Writer and expert3 years ago
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Just in case you missed some of the summer’s best perfume launches, we’ve rounded them all up here for you. From Marc Jacobs’ newest innovation to Givenchy’s fruity new fusion, you’ll be adding these fragrances to your wishlist in no time!

Marc Jacobs Perfect

Our Favourite Notes: Rhubarb, Daffodil, Cedarwood

The playful and unexpected new women’s perfume, Perfect, is a comforting floral scent that celebrates optimism, self-acceptance and originality. The perfect name was inspired by Marc Jacobs’ mantra: “I am perfect as I am”, which is symbolised by a tattoo of the word “perfect” on his wrist. Like his tattoo, Perfect is about embracing and expressing one’s true self. Modern, bright and feminine, Perfect is an unconventional yet harmonious clash of fresh floral and calming smooth notes. The fragrance opens with juicy notes of rhubarb and bright daffodil that reveal a comforting heart of almond milk. The fragrance finishes with a soft dry down of cedarwood and Cashmeran. Perfect as a gift for a for a friend or daughter to show them how much you care for them or even as a treat for yourself.

Lancôme Idole Intense

Our Favourite Notes: Mandarin, Cashmeran, Jasmine

Here's to the ones who dream big; a new generation of conquering women, strong, outspoken and empowered. Here’s to the leaders of tomorrow, glorious and luminous, igniting the flame of success and lighting the way for others. Here's to the new Idôles, who daringly shine the path for others. To those, whose aura radiates with success and greatness, inspiring the Idôle that resides within each one of us.  Now is your time, ignite this beam of light & become a trailblazing Idôle for others. The world will shine brighter because when you succeed, you inspire others to ascend to new heights. So, ignite the flame that resides in you. It is your time to embrace your power and inspire a generation. Be your own Idôle.

BOSS Alive

Our Favourite Notes: Vanilla, Sandalwood, Apple

What makes you feel ALIVE? Every woman has her own answer. Inspired by living life to the fullest and finding your own way, BOSS ALIVE from HUGO BOSS empowers women on their path to success. Contemporary and confident, blending soft and bold notes, the BOSS ALIVE perfume fragrance leaves a trail of positive energy. Sparkling apple and plum top notes exude optimism, while a powerful floral heart of jasmine sambac reveals radiant femininity. The contrasting base fuses woody notes with a magnetic vanilla absolute, bringing comfort and confidence. A golden ornament surrounds the glass bottle like a piece of jewellery, while the nude pink juice captures the light, reflecting the aspirational, life-affirming nature of ALIVE.

Calvin Klein Eternity Fresh

Our Favourite Notes: Pear, Bergamot, Black Currant

Free-spirited. Romantic. Eternal. A spirited floral fragrance, ETERNITY Eau Fresh evokes the rush of intimacy and connection. The perfume for her is a play of fruit, flower and warm elements of musk. Jasmine and peony are at the heart with pear and cassis top notes, anchored by a base of patchouli and amber. The fruits and florals lend playful optimism to the iconic ETERNITY fragrance. Inspired by a flower garden, the pink bottle and scent celebrate romance, spontaneity and the eternal.

Givenchy Irresistible

Our Favourite Notes: Sparkling Pear, Rose Essential, Musk

Irresistible Givenchy, a fragrance that definitely invites you to let go. A floral-woody and fruity fragrance that plays with the contrast between two opposite accords of luscious Rose and radiant Blond Wood. This effervescent Rose reflects the fragrance of a naturally irresistible woman with strong magnetic charm, so electrifying that we only want to follow her. She is radiant and draws you into a release dance with liberating vibes. An invitation to let go and reveal who you are. For her, life is a dance. #IRRESISTIBLEISYOU

Philosophy Grace Eau De Parfum

Our Favourite Notes: Bergamot, Musk

Amazing Grace, the beloved, iconic soft-floral that’s always appropriate, classic and elegant is also now available as an eau de parfum. It features a heightened concentration of bergamot, rounded out by soft muguet blossoms and musk so you can enjoy this best-selling fragrance even longer. Eau de parfum offers an extremely fine quality and high oil concentration that truly lasts.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Fragrance Direct Blog
Writer and expert
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