I recently had my faux mohawk redone and my hairdresser was raving about this product about how it would stick up my hair, look good, and not look cakey/stiff. I have to admit, it does make my hair soft and not sticky looking, but because my hair needs to stick up ALL day without being touched, this product, with the slightest bit of wind, brought my quiff down and it did not last the whole day - I had to respray throughout the day and put on hairspray - so a very expensive product and not working. I will continue to stick with a competitor's hair powder, a little bit of hair clay and hairspray and 24 hours later my hair will still be in the style that I did it in. Very disappointed, and I will be telling my hairdresser too lol