Paradigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question is an invitation to experiment and open new perspectives. Paradigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine Ambery Woody scent.

Opening a new olfactive paradigm, oscillating between enveloping warmth and exhilarating freshness. The warm sensuality of ambery woods is entwined with a green Bourbon Geranium, uplifted by a fusing Calabrian Bergamot Heart. The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance and an avant-garde statement through the tactile tilted Prada triangle. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic colour.