New In

Looking to stay at the forefront of the ever-evolving fragrance industry? We have the latest and greatest selection of aftershaves and perfumes available, so get ready to dive head-first into our world of scents and find your next fragrance.


Whether you’re guided by the seasons, looking for a specific home fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfect gift or set for that special someone? We’ve got the latest products from our favourite brands ready for you to give the ultimate fragrance present.

Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!

Explore the latest arrivals at Fragrance Direct today.

SHOP ALL NEW IN

Marc Jacobs Perfect Elixir Eau de Parfum 100ml

RRP: £130.00
£117.00
Save: £13.00

Chloé L'Eau Intense Eau de Parfum Spray 50ml

RRP: £102.00
£76.50
Save: £25.50

Beauty Of Joseon Serums Glow Serum with Propolis & Niacinamide 30ml

+ FREE SAMPLE
RRP: £13.99
£12.95
Save: £1.04

Yves Saint Laurent MYSLF Le Parfum Spray 100ml

5.0 Stars 1 Reviews
RRP: £119.00
£94.95
Save: £24.05

Dolce&Gabbana Devotion Eau de Parfum Intense Spray 50ml

+ FREE GIFT
RRP: £105.00
£94.50
Save: £10.50

Versace Eros Energy Eau de Parfum 100ml

5.0 Stars 1 Reviews
£95.00

Narciso Rodriguez All Of Me Intense

all of me eau de parfum intense by narciso rodriguez parfums is a bold celebration of individuality and self-expression, bringing a new intensity to the all of me collection. A more intense olfactory expression, all of me eau de parfum intense amplifies the all of me signature accord of rose centifolia and geranium bourbon with an addictive blend of black iris and vanilla pod absolute.

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Issey Miyake Le Sel D'Issey

Thirty years after the launch of the iconic L’Eau d’Issey pour Homme, Issey Miyake once again draws inspiration from an essential element of nature: salt. Discover a contrasting fragrance exploring the interaction between the freshness of iodine, salty notes with a sparkling character, and spicy, woody notes. Awake the senses with a vibrant combination of warm and fresh notes in a modern, masculine scent that will make you feel so alive. Feel on your skin the vibrant interaction between the sea and the land in a fragrance sparkling with life.

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