New In

Looking to stay at the forefront of the ever-evolving fragrance industry? We have the latest and greatest selection of aftershaves and perfumes available, so get ready to dive head-first into our world of scents and find your next fragrance.


Whether you’re guided by theseasons, looking for a specifichome fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfectgift or set for that special someone? We’ve got the latest products from our favouritebrands ready for you to give the ultimate fragrance present.

Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!

Explore the latest arrivals at Fragrance Direct today.

SHOP ALL NEW IN

Diesel D RED Eau de Parfum Spray 100ml

+ Free Gift
RRP: £83.00
£73.00
Save: £10.00

Lancôme Idôle L'Eau de Toilette Spray 50ml

RRP: £75.00
£61.60
Save: £13.40

Rabanne Invictus Parfum 100ml

RRP: £104.00
£91.10
Save: £12.90

Rabanne Olympéa Parfum 80ml

RRP: £119.00
£104.24
Save: £14.76

Armani Code Eau de Parfum Pour Homme 125ml

+ Free Gift
RRP: £110.00
£96.80
Save: £13.20

Lancôme Idôle L'Eau de Toilette

Here’s to the women who dare to dream. The women who defy expectations. Here’s to the leaders and innovators of tomorrow. Strong. Outspoken. Empowered. The women who look to themselves for the inspiration they need to shape the future. Here’s to a new generation of icons. Your time is now. Be your own Idôle.

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Elie Saab Girl of Now Rose Petal

Imagined as a floral dream, Girl of Now Rose Petal blossoms into a dazzling fresh, floral and fruity fragrance. A joyful trio at the intersection of this spicy and sweet trail paves way towards a sensory, romantic dreamland. In this marvellous garden, the most splendid flowers bloom subtly to diffuse a delectable bouquet, elevated by the grandiose of three magical varieties of roses.


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SHOP ALL BACK IN STOCK

Acqua Di Parma Colonia Intensa Eau de Cologne Natural Spray 50ml

5.0 Stars 5 Reviews
RRP: £104.00
£73.95
Save: £30.05

Clarins Gentle Renewing Cleansing Mousse 150ml

5.0 Stars 1 Reviews
RRP: £27.00
£19.45
Save: £7.55

Guerlain Shalimar Eau de Parfum Spray 50ml / 1.6 fl.oz.

4.64 Stars 14 Reviews
RRP: £101.00
£94.00
Save: £7.00

Clarins HydraQuench Intensive Serum Bi-Phase 30ml

2.0 Stars 1 Reviews
RRP: £47.00
£39.95
Save: £7.05

Guerlain Mitsouko Eau de Parfum Spray 75ml / 2.5 fl.oz.

4.63 Stars 8 Reviews
RRP: £125.00
£112.50
Save: £12.50

Acqua Di Parma Blu Mediterraneo - Arancia Di Capri Eau de Toilette Natural Spray 75ml

5.0 Stars 1 Reviews
RRP: £112.00
£80.95
Save: £31.05

Clarins Hand & Foot Care Nail Treatment 100ml

5.0 Stars 4 Reviews
RRP: £27.00
£24.30
Save: £2.70

Guerlain Mon Guerlain Eau de Parfum Spray 50ml / 1.6 fl.oz.

5.0 Stars 1 Reviews
RRP: £101.00
£90.90
Save: £10.10