New In

Looking to stay at the forefront of the ever-evolving fragrance industry? We have the latest and greatest selection of aftershaves and perfumes available, so get ready to dive head-first into our world of scents and find your next fragrance.

Whether you’re guided by theseasons, looking for a specifichome fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfectgift or set for that special someone? We’ve got the latest products from our favouritebrands ready for you to give the ultimate fragrance present.

Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!

Explore the latest arrivals at Fragrance Direct today.


Ralph Lauren Polo 67 Eau de Toilette 75ml

RRP: £69.00
Save: £8.25

Yves Saint Laurent Y L'Elixir Elixir 60ml

RRP: £129.00
Save: £13.00

Armani My Way Eau de Parfum Nectar Spray 90ml

+ Free Gift
RRP: £130.00
Save: £13.00

Dolce&Gabbana The One Pour Homme Gold Eau de Parfum Intense Spray 100ml

RRP: £109.00
Save: £27.45

Dolce&Gabbana The One Gold Eau de Parfum Intense Spray 75ml

RRP: £128.00
Save: £45.05

Yves Saint Laurent Y L'Elixir

The quintessential fragrance for the self-accomplished man. A NEW exceptional scent, this evolution of the Y fragrance has a powerful presence, blending radiant freshness with a luxuriously woody twist. Opening with bergamot and ginger, L’Elixir is crisp and refreshing. At its heart, elegant, clean notes of lavender and geranium impart a timeless sophistication. As the scent evolves, delve into the opulence of a contrasting dark accord: a warm and rich incense evokes a sense of mystery, paired with notes of natural oud wood, exuding a leathery, sensual allure.

Shop Now

Ralph Lauren Polo 67

Polo 67 transforms the Polo fragrance collection with a bold and powerful scent that captures the spirit of sporty elegance. Embodying a warm vibrance with a unique blend of fresh and fruity notes, including citrus, vetiver and sun-drenched bergamot, it is the ultimate expression of an active lifestyle. Designed in a rich, dark blue tone with a shiny white cap, the refillable bottle puts a playful spin on the iconic Polo logo with a reference to 1967 – the year Ralph Lauren launched his Polo brand.

Shop Now

Acqua Di Parma Colonia Intensa Eau de Cologne Natural Spray 50ml

5.0 Stars 5 Reviews
RRP: £104.00
Save: £14.05

Clarins Gentle Renewing Cleansing Mousse 150ml

5.0 Stars 1 Reviews
RRP: £27.00
Save: £7.55

Guerlain Shalimar Eau de Parfum Spray 50ml / 1.6 fl.oz.

4.64 Stars 14 Reviews
RRP: £101.00
Save: £7.00

Clarins HydraQuench Intensive Serum Bi-Phase 30ml

2.0 Stars 1 Reviews
RRP: £47.00
Save: £7.05

Guerlain Mitsouko Eau de Parfum Spray 75ml / 2.5 fl.oz.

4.63 Stars 8 Reviews
RRP: £125.00
Save: £12.50

Acqua Di Parma Blu Mediterraneo Arancia Di Capri Eau de Toilette Natural Spray 75ml

5.0 Stars 1 Reviews
RRP: £112.00
Save: £15.05

Clarins Hand & Foot Care Nail Treatment 100ml

5.0 Stars 4 Reviews
RRP: £27.00
Save: £2.70

Guerlain Mon Guerlain Eau de Parfum Spray 50ml / 1.6 fl.oz.

5.0 Stars 1 Reviews
RRP: £101.00
Save: £10.10