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Shop YSL MYSLF L'Absolu Hero at Fragrance Direct

Yves Saint Laurent

Define your presence with MYSLF L’Absolu, the ultimate expression of masculine elegance.

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Issey Miyake Hero Banner

Issey Miyake L'eau d'Issey

Inspired by the shimmering nuances of the ocean.

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Explorer Extreme: Montblanc's New woody & leathery parfum

Explorer Extreme

Montblanc's New woody & leathery parfum

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Week 37 Davidoff Elixir Hero

Cool Elixir by Davidoff

Freshness redefined — bold, vibrant, unforgettable.

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Shop YSL MYSLF L'Absolu Hero at Fragrance Direct

Yves Saint Laurent

Define your presence with MYSLF L’Absolu, the ultimate expression of masculine elegance.

Shop Now
Issey Miyake Hero Banner

Issey Miyake L'eau d'Issey

Inspired by the shimmering nuances of the ocean.

Shop Now
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Mens

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Get your grooming game on with our collection of men’s skincare and beauty products.

Looking and smelling great is made easy thanks to our complete collection of men’s beauty products. Feel refreshed for the day ahead with men’s bath and body options in a range of masculine scents. Shop the most luxurious shower gels for men like the Acqua Di Parma Colonia Bath & Shower Gel to complement your favourite men’saftershave, or stock up on your favourite men’sbody sprays. Find what you really need – from men’s beauty products with cult appeal like the whiskey-infused Scottish Fine Soaps The Manhattan Finest Triple-Milled Soap, or those meant for your gym bag like theMan Stuff Sports Bag Essentials kit. Stock up on all your favouritemen’s haircare products – from everyday use shampoos andconditioners to styling for all hair types.

Men’s skincare requires products optimised to your skin. Our wide range of men’s skincare products will help you establish a skincare routine or find that missing factor to complete it.

Shop shaving and grooming products that include everything from razors and shaving creams to beard grooming kits you’ll want to add to your basket.

Find colognes from all the top brands that leave you feeling fresh all day. Update your fragrance collection with an Armani perfume for men like Armani Diamonds For Men, or go for something cool and classic like Calvin Klein CK One.

Special occasion coming up? Our men's gift sets are ideal for those who always like to look their best.

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