Winter Sale Up to 45% off + up to extra 25% | Use Code SALE
Winter Sale Up to 45% off + up to extra 25% | Use Code SALE

The best of both worlds, Cult Favorite Firm + Flexible keeps your style in place without feeling sticky or stiff. It is easy to use with a formula that doesn’t cause buildup and is brushable. It is non-yellowing and won’t dull the hair.

Suitable for all hair types.
Color Wow is a cruelty-free brand.

To use: Shake well and hold 25cm away from the hair before applying.

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