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Wrap yourself in Autumn’s embrace with up to 40% off bestsellers!
  • Shop The Latest Fragrance Arrivals at Fragrance Direct

    NEW IN!

    Discover new scents and home fragrances from TOP brands...

  • NEW IN - Prada Paradigme for Him

    PRADA PARADIGME

    The NEW signature masculine fragrance by Prada

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  • NEW Marc Jacobs Hero Banner

    NEW Marc Jacobs Perfect Absolute

    Playful at heart, richer in glow. Perfect—now deeper, more you.

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New In

Looking to stay at the forefront of the ever-evolving fragrance industry? We have the latest and greatest selection of aftershaves and perfumes available, so get ready to dive head-first into our world of scents and find your next fragrance.


Whether you’re guided by the seasons, looking for a specific home fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfect gift or set for that special someone? We’ve got the latest products from our favourite brands ready for you to give the ultimate fragrance present.

Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!

Explore the latest arrivals at Fragrance Direct today.

Introducing Miu Miu Miutine

The new feminine fragrance by Miu Miu - a duo of wild strawberry accord with vanilla & brown sugar twists an iconic warm floral signature with a hint of gourmand.
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Yves Saint Laurent Libre L'Eau Nue

Discover L'Eau Nue, Libre's first alcohol-free perfume from Yves Saint Laurent, designed to leave your skin smelling and looking beautiful. Perfect for use at any time of day, this fragrance brings a radiant finish to your skin while ensuring a pleasant, lasting freshness. Embrace a scent that makes you feel refreshed, beautiful, and effortlessly confident.
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Discover Marc Jacobs Absolute

Embrace the new Perfect Marc Jacobs Absolute!
A celebration of empowerment, positive affirmation and believing in yourself.
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New in

Discover Prada Paradigme

Introducing Paradigme, the new signature masculine fragrance by Prada. An avant-garde and sophisticated fragrance that transcends traditional preconceptions.

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Rabanne Invictus Absolu

Be victorious with INVICTUS Victory Absolu Parfum Intense: the winning masculine signature by Rabanne. Made for the hero who always leaves his mark, INVICTUS Victory Absolu captures the clash of fresh waves on warm volcanic rock through a contrasting woody, spicy, ambery accord.

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Olympéa Absolu

Rabanne

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New Brand

Roos & Roos

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Explorer Extreme

Montblanc

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