Armani Stronger With You Amber

Golden warmth, modern devotion. Amber that glows long after dark.

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NEW Marc Jacobs Perfect Absolute

Playful at heart, richer in glow. Perfect—now deeper, more you.

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PRADA PARADIGME

The NEW signature masculine fragrance by Prada

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New In

Looking to stay at the forefront of the ever-evolving fragrance industry? We have the latest and greatest selection of aftershaves and perfumes available, so get ready to dive head-first into our world of scents and find your next fragrance.

Whether you’re guided by the seasons, looking for a specific home fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfect gift or set for that special someone? We’ve got the latest products from our favourite brands ready for you to give the ultimate fragrance present.

Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!

Explore the latest arrivals at Fragrance Direct today.

New in

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Discover Prada Paradigme

Introducing Paradigme, the new signature masculine fragrance by Prada. An avant-garde and sophisticated fragrance that transcends traditional preconceptions.

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Rabanne Invictus Absolu

Be victorious with INVICTUS Victory Absolu Parfum Intense: the winning masculine signature by Rabanne. Made for the hero who always leaves his mark, INVICTUS Victory Absolu captures the clash of fresh waves on warm volcanic rock through a contrasting woody, spicy, ambery accord.

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