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The Best New Fragrance Launches That Are Calling Your Name

The Best New Fragrance Launches That Are Calling Your Name
Fragrance Direct Blog
Writer and expert3 years ago
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Why wait for the Spring and Summer seasons when that warm, fuzzy, refreshing feeling has been captured in a bottle and is awaiting your enjoyment? We rely on our favourite scents to transport us back in time to our most treasured memories, and it’s about time we started manifesting a positive and exciting year to come. Let us walk you through the best new fragrance launches from the likes of Marc Jacobs, Giorgio Armani, Lancôme and more.

Valentino Born In Roma Yellow Dream

Born in Roma Yellow Dream is inspired by the iconic golden sunrise of Rome, known as the Golden hour. In Roma, daylight hits the streets. The sun advances across the cityscape. Memories of the night become another new beginning. Imaginations of our past inspire dreams of tomorrow. Bathed in yellow light, the eternal city stirs. Born in Roma Yellow Dream celebrates a new beginning, full of life, hope and optimism painting a scented picture of Roma.

Marc Jacobs Daisy Spring

Fresh. Uplifting. Vibrant. Three new sparkling scents dressed in shades of green and pink. Transport yourself to a world of blooming daisies and lush greenery with the Daisy Marc Jacobs Spring Limited Edition Perfume.

Issey Miyake IGO

It’s time to turn over a new page, find your smile again, and continue dreaming, wearing perfume. Issey Miyake IGO is the ultimate fragrance for the adventurer who loves a playful scent. Both nomadic and playful, IGO, Issey Miyake’s latest creation from their iconic L’Eau d’Issey range has become a bit of a homebody, and after a few months of inactivity, IGO is ready to take flight. A two-in-one version, a new practical experience, a double fragrance, a little wink of design and a joyful innovation. The sturdy bottle (ISTAY) chose to stay at home, whist the mischievous cap (IGO) dreams of travelling. Ready to go, jump in a bag, picturing its new adventures, even if they’re only around the corner.

Jimmy Choo I Want Choo

Jimmy Choo I Want Choo Eau de Parfum is a powerful oriental floral fragrance that explodes with joy and finishes with a seductive twist. Excitement and anticipation: a sparkling, citrus top note of Mandarin juice contrasts with velvety Peach nuances. Let the party begin: the sensual and solar Vanilla-like notes of Red Spider Lily blend with Jasmine Sambac to reveal a determined and daring allure. Dancing the night away: the base notes of Vanilla and Benzoin, a duo of rich intense scents, anchor the fragrance in a deep, yet joyful way, leaving an intense trail behind.

Daisy Marc Jacobs Eau So Intense

Rich. Vibrant. Sparkling. Daisy Eau So Intense Eau de Parfum for her is a new, deeper twist on the classic Daisy perfume. Created by world-renowned master perfumer Alberto Morillas, the fragrance is vibrant, with sparkling bursts of strawberry and pear revealing a sweet honey and elegant rosebud heart. A lingering trail of soft vanilla, balanced by a crisp, green moss, envelopes you in a truly unique, enticing blend. Inspired by the golden glow of a sunset, the fragrance evokes the feeling of biting into a juicy strawberry on a warm spring day.

Paco Rabanne Olympea Blossom

Paco Rabanne's new creation: Olympéa Blossom, symbolizes an unexpected femininity. A divine duel between fresh flower petals and intense sensuality. At first, beautifully peppery fresh roses mingle with effervescent blackcurrant sorbet. Spicy notes and the full-bodied scent of frozen pear contrast with this floral potency. These subtle floral notes give way to an incredibly sexy contrast in which subtle vanilla is mixed with cashmere wood. A perfume with a musky scent for a long-lasting fragrance that lingers on the skin.

Giorgio Armani Si Intense

Discover the new Sì eau de parfum intense by Giorgio Armani. This chypre oriental scent with notes of blackcurrant, rose and patchouli encapsulates the confident energy that characterizes the Sì woman. Empowered, feminine, and free, she embodies an irresistibly modern femininity, which through the prism of this new intense scent takes on a sophisticated, seductive air. This feminine fragrance’s signature is blackcurrant nectar extracted from the heart of the fruit. In addition, Isparta rose, harvested in Isparta a region of Turkey known as “the city of roses”, and the velvety and liquorous davana create an intense effect. Finally, patchouli and benzoin resin bestow an enveloping sensation.

YSL Libre Eau De Toilette

A lighter, fresher take on the LIBRE signature fragrance. Twisting the original blend of lavender and orange blossom with white tea. The new Eau de Toilette brings a light, fresh duality between warmth and cold to the LIBRE floral signature. The structure of the original LIBRE composition celebrates the signature tension present in all YSL fragrances: the tension between aromatic lavender from France and sensual orange blossom absolute from Morocco. The Eau de Toilette takes this to another level in this next chapter of the Libre story, with the duality between warmth and cold. The smouldering orange blossom is infused with a colder, androgynous white tea accord, revealing a modern and bright fragrance full of sensuality. Crafted by master perfumers Anne Flipo and Carlos Benaïm.

Lancôme La Vie Est Belle Soleil Cristal

Happiness is more than a feeling, it is an aura of light that radiates all around. La Vie Est Belle Soleil Cristal Eau de Parfum invites you to light up the world with happiness and turn the ordinary into extraordinary moments. Introducing the most luminous facette of happiness in the La Vie Est Belle fragrance line, our Eau de Parfum for women Soleil Cristal is the new solar addiction that shines bright with a warm floral heart. The new Eau de Parfum is composed of sparkling top notes of mandarin, a bursting heart of white flowers and a wake of sunkissed vanilla combined with patchouli.

Estee Lauder Beautiful Magnolia

Dare to love. A hypnotic blend with signature notes of lush Magnolia, solar Gardenia, warm Woods and luminous Musk. Romantic, feminine and radiant. Notes: Each note draws you deeper into a love story, from beginning to end. Dare to Dream: Magnolia Petals, Maté, Water Lotus The lightning bolt moment you saw each other for the first time. A sensation like no other. The emotional rush of the magnolia, a symbol of loyalty in love, is balanced with crisp herbaceous Maté and the lush transparency of Water Lotus, as fresh as new love itself. Dare to Desire: Magnolia Oil, Solar Gardenia, Turkish Rose The swirl of contradictory feelings, an explosion of passion, are reflected in the hypnotic nectar-like scent of Magnolia Oil, sensuous and feminine, irresistibly swept away by dazzling notes of Solar Gardenia and deep Turkish Rose. Dare to Believe: Cedarwood, Sandalwood, Illumina Musk Smooth, rich Cedarwood, Sandalwood and Illumina Musk add their warmth, power and sensuality to the breathless instant when, fearlessly, finally and forever, you know they’re the one you dare to love. How to Use: Spray on pulse points to surround yourself with this hypnotic blend.

Salvatore Amo Ferragamo Per Lei

Created by Marie Salamagne and Olivier Cresp, Amo Ferragamo Per Lei is the latest women’s fragrance from Salvatore Ferragamo. The iconic Amo Ferragamo flacon, whose revolutionary design embodies a blooming femininity, is now dressed in a delicate, frosted finish with a refined leather-like bow. The fragrance itself is a hymn of joyful living and transports you to a world where time is suspended and women have the courage to make themselves a priority. Luminous top notes of pear juice and raspberry give way to a floral heart of magnolia and osmanthus. An intimate dry-down of cedarwood, sandalwood, cashmeran and musk rounds out this joyful and sophisticated Woody-Floral-Musky eau de parfum which will sit like a bright and refined second skin.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock!

Fragrance Direct Blog
Writer and expert
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