The new feminine fragrance by Giorgio Armani. Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; My Way. Through meaningful connections to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE
MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.
FINDING ON HER OWN PATH
A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona. She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. “You can take anything away from me, but you can’t take away what I’ve lived” Adria Arjona, Global Ambassador for MY WAY.
CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD
MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.
The Ever So Addictive Ingredients
BERGAMOT FROM CALABRIA & ORANGE BLOSSOM FROM EGYPT
The sparkling start of the fragrance. The orange blossom note, extracted from hand-picked bitter orange fruits in Egypt, is created using an entirely natural effleurage extraction process.
TUBEROSE & JASMINE FROM INDIA
The bright floral heart of the fragrance is a contemporary interpretation of iconic flowers. The Indian tuberose flower is sourced and hand-picked near Mysore, India, in the state of Karnataka.
CEDARWOOD FROM VIRGINIA, VANILLA FROM MADAGASCAR & WHITE MUSKS
The enveloping vibrant base of the composition. The vanilla is sourced through a sustainable and responsible program designed to support local communities in Madagascar.
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