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Get To Know The Brand: Fudge!

Get To Know The Brand: Fudge!
Fragrance Direct
Writer and expert4 years ago
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Energetic, individual and effortless, Fudge Professional is creative to the core, ideal for creating looks that break away from the norm. Loved by professionals and hair addicts alike, the cult formulas take their cues from years of experience in the industry. With ranges available that have been specifically designed for all hair types, Fudge has everything you need from every day hair care to treatments and styling products, whatever the colour or style of your hair.

Care to be different

Fudge’s Care range has been designed with your hair’s every day individual needs in mind. With 5 different Shampoo and Conditioner duos available, created to suit different hair types, the choice is yours. So, whether you’re looking to repair damaged hair, strengthen brittle hair, add volume, illuminate your colour or balance out unwanted tones in your hair, you’ll be left with a salon-worthy finish after every wash.

All the Care products contain Opti-PLEX™ technology, an innovative bond-building complex which repairs the hair’s natural protective shield from within, regenerating and smoothing our each and every strand of hair. Not only that, but the 24 hour FragranceFuse™ means each individual strand of hair will be enveloped in a fragrance infusion that will last at least 24 hours, so your hair will smell amazing for even longer.

One of Fudge’s bestselling Care products is Clean Blonde Shampoo, which restores vibrancy by targeting those unwanted brassy tones, whilst cleansing and refreshing the hair from root to tip. Another bestseller is Fudge’s Luminizer Conditioner, a deeply replenishing formula developed for dry, unruly locks in need of moisture which works to combat frizz and flyaways whilst reviving radiance for a super glossy finish.

Hair Styling

Create, Don’t Imitate! Styling is where Fudge Professional’s heritage lies. A diverse range of cult classics that have been crafted for all hair types enabling you to mould, shape, hold and define.

One of Fudge’s bestselling styling products, Matte Hed, is a premium styling clay designed to give texture and definition to all hair types. It adds volume whilst smoothing cuticles and delivering control to the hair, and with a hold factor of 13, this strong hold texturizing paste is great for long lasting matte styles. If textured, beachy hair is what you’re looking to achieve, Fudge’s Sea Salt Spray contains hard setting polymers which give a crisp finish, providing a raw texture look. The spray also contains Pro Vitamin B, which strengthens and conditions the hair whilst leaving a delicious Coconut and Mango fragrance!

Experience for yourself the cult formulas loved by professionals and hair addicts alike - shop the Fudge range at Fragrance Direct today.

Fragrance Direct
Writer and expert
View Fragrance Direct's profile