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7 Professional Hair Brands That Will Transform Your Locks

7 Professional Hair Brands That Will Transform Your Locks
Fragrance Direct Blog
Writer and expert3 years ago
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Feeling like a switch up in the haircare department is long overdue? You may have already found your dream combo that is perfect for your strands but often repurchasing and using the same products over and over can become tedious. A change in scent, formula, or even packaging is always a treat, and your hair will thank you for it. Let’s take a look at seven hot haircare brands we’d like to introduce you to.

L’Oreal Professionnel

With innovative technology, L’Oreal offer professional hair care for all hair types. Their best-selling ranges of shampoos, masks, colour protectors and treatments are loved by many. Whatever your hair type of hair needs are, this brand is a great one to try with so many ranges all beautifully packaged with that real salon-feel.


Pureology was born from a powerful idea: create the best professional products for colour-treated hair. Colour without compromise is the “Power of Pureology”. This brand created their customised, high-performance formulas while caring for our planet and animals with beauty and integrity in mind. If you’re a lover of switching up your hair colour, this brand is your perfect match.


Redken was one of the first to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day. Redken is trusted by millions of hair professional worldwide and is loved by the fashion and beauty press for its scientific hair prescriptions to deliver powerful transformations that preserve the health of hair.


With products tailor-made to protect Blondes, Light Brunettes, Dark Brunettes and many more, Matrix has got it all. Are you after products to keep your locks strengthened and in perfect condition? Matrix is a must-try. Shop the brand’s Styling range, Gift Sets, Supersavings collection and more today.


Inspiring itself from the skincare industry innovations, Biolage is now a recognised wordwide leading player in professional natural haircare. With every single ingredient that goes into their formulas being respectful to the Earth from production to the end, Biolage are pretty unique when it comes to haircare. Shop the brand’s Treatments, Dry hair, Coloured Hair, Damaged Hair and Styling collections today at Fragrance Direct.

Shu Uemura

Shu Uemura Art of Hair is a Japanese professional haircare and styling brand dedicated to the artistry of hair. The ultimate in avant-garde luxury, Shu Uemura Art of Hair fuses rare, natural ingredients with science to create ranges that enhance the natural beauty of each lock. Shop the brand’s Ultimate Reset, Colour Lustre and Moisture collections today at Fragrance Direct.


Meet the luxury professional haircare brand that has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and bespoke in-salon treatments. This brand is great at creating products to care for all hair types, all women as well as the future of the planet. Shop their iconic collections today featuring the New Curl Manifesto, Blond Absolu, Genesis, Resistance and more.

Thank you for reading, we hope you’ve enjoyed this post! Come and take a look at the incredible fragrance and beauty brands we stock! 

Fragrance Direct Blog
Writer and expert
View Fragrance Direct Blog's profile