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An authentic fragrance expression capturing the essence of modern men. Y is not the story of one man but of a whole generation: A creative generation of men who dare to follow their passions and carve their own paths. From inspiration, through hard work and collaboration, to self-accomplishment and success.
Everything starts with a Y. The new eau de toilette is a white & dark fougere fragrance, perfectly complimenting the multifaceted personality traits of the Y man.
Bright and fresh at the top with geranium lavender and white aldehydes, yet strong and sensual at the heart & base with incense balsam and tonka bean.
Y is the scent of freedom. It's a fragrance which dares you to strive, and to accomplish. Everything starts with a why.