You can’t think of Rimmel without thinking of London, but this global leader of beauty was founded by French-born Eugene Rimmel. He moved to London as a child, and set up his own perfumery, House of Rimmel, in 1934. Famous for making revolutionary products in his lifetime, like the first non-toxic mascara, innovation and expertly designed beauty products have always been at the heart of what they do.

Today, Rimmel’s legacy is as strong as ever. In several languages mascara is still referred to simply as “Rimmel”, and their edgy, creative and clever beauty products continue to be the talk of the town. Their collection now includes Rimmel foundation, stay matte powder, nail polish, Rimmel lipstick, and mascaras, and this cosmetic giant remains one of the best-loved in the world.

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