New In
Whether you’re guided by theseasons, looking for a specifichome fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfectgift or set for that special someone? We’ve got the latest products from our favouritebrands ready for you to give the ultimate fragrance present.
Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!
Explore the latest arrivals at Fragrance Direct today.
Armani My Way Nectar
Discover My Way Eau de Parfum Nectar, Giorgio Armani's new feminine fragrance. An addictive fruity floral statement, born from the contrast between fresh juicy Pear and creamy radiant Tuberose. An invitation to a sensorial journey, capturing a free-spirited vision of femininity. I am what I live. Discover this new addition to the My Way collection and find the perfect My Way fragrance for you.
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MUGLER Alien Hypersense
Introducing Mugler’s new hyper-sensual, hyper-modern, and hyper-feminine fragrance, Alien Hypersense Eau de Parfum. A fiercely vibrant rebirth of the iconic Alien fragrance. Celebrate what makes you different.
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Dolce&Gabbana The One Gold
The One for Men Gold Eau de Parfum Intense pays homage to the magnetic allure of its wearer, featuring a captivating blend of woody and spicy notes, including Clary Sage, Bergamot, and Patchouli.
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Dolce&Gabbana The One Pour Homme Gold Eau de Parfum Intense Spray 50ml
Issey Miyake L'Eau d'Issey Solar Violet Eau de Toilette Spray 50ml
Issey Miyake L'Eau d'Issey Pour Homme Solar Lavender Eau de Toilette Spray 50ml
Yves Saint Laurent Y L'Elixir
The quintessential fragrance for the self-accomplished man. A NEW exceptional scent, this evolution of the Y fragrance has a powerful presence, blending radiant freshness with a luxuriously woody twist. Opening with bergamot and ginger, L’Elixir is crisp and refreshing. At its heart, elegant, clean notes of lavender and geranium impart a timeless sophistication. As the scent evolves, delve into the opulence of a contrasting dark accord: a warm and rich incense evokes a sense of mystery, paired with notes of natural oud wood, exuding a leathery, sensual allure.
Chloé Nomade Nuit d’Egypte
Chloé Nomade Nuit d'Égypte Eau de Parfum is a sensory masterpiece, carefully crafted with age-old inspirations in mind. Inspired by the ancient kyphi, the first-known perfume to humankind, this alluring eau de parfum weaves a timeless tale of age-old allure and modern refinement. This floral ambery Chloé fragrance is feminine and addictive, highlighted with a top note of orange blossom and a comforting base note of vanilla.