In 1997 Rodriguez set up his label. His first fashion show was in Milan in the October for the spring season of 98. His style was clean cut and modern his dresses later becoming popular among actresses such as Sarah Jessica Parker. In addition to his own line Rodriquez designed for other companies such as Goldin Feldman and Louis Vuitton Moet Hennessey. He found balancing his own brand while working for other brands hard and his work was stronger when he is less distracted so by 2000, he permanently moved to New York to open a studio. Rodriguez’s designs started gaining recognition and in 1998 he was nominated for the Perry Ellis Award. In 2001 the brand had their first show in New York, the fall collection featured many tailored pieces. In 2003 Rodriguez launched a perfume called Narciso Rodriguez for her and in addition the men’s perfume won Grand Prix du Parfum Award. In 2014 NARCISO joined the collection becoming an instant classic.