Famous for its globally recognised ad campaigns, and for creating ground-breaking products, Maybelline has been a household name for decades. Long before the “maybe she’s born with it, maybe it’s Maybelline” slogan, this innovative brand had been known for their big-hitting products. Launched by a New York chemist in 1915, he originally took inspiration from his sister Maybel, who used a combination of coal dust and Vaseline to makeup her eyes.

The brand hit the big time in the 1960’s when their Ultra Lash mascara was sold to the masses, a first in the cosmetics world. Now, they have a full collection of products, from those favourite Maybelline mascaras, to lipsticks, Maybelline Baby Lips, concealers and foundation.

Get onto our online store now, and seek out a great deal on our discounted Maybelline range in moments. READ MORE