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In 1993, Will King, along with his girlfriend, developed a range of shaving gels and balms in his kitchen, filling ten thousand bottles over his sink in a fortnight. Today, King of Shaves is now the second largest brand of men’s shaving products in Britain, and has branched out internationally to the USA, Australia and New Zealand.
The King of Shaves collection at Fragrance Direct includes shaving gels and balms, facial scrubs, razors and replacement blades, for both men and women.