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Joico’s story began in Southern California in 1975, when the professional hair care brand was founded by one of the region’s most renowned hair stylists. The discovery of the Triamine Complex by the brand in the 1980s signalled a significant breakthrough in the hair care industry, and helped propel Joico’s success. The Joico hair care collection includes shampoos, conditioners, hair treatments, styling products, hair accessories and bath and body gift sets.