Hugo Iced
Hugo Iced
the fragrance
 
Delivering a fresh boost of confidence from the moment it is sprayed, HUGO Man is a fragrance for those who venture to live their dreams. 

This iconic, clean, intense and refreshing fragrance takes its inspiration from the authenticity of nature – crisp, clean notes of green apple, sage and masculine cedar wood invigorate the senses, whilst its legendary flask-shaped flacon embodies the true essence of modern masculinity. 

A motif for an unquenchable thirst for pursuing dreams, it is a source of daring spirit, relentless inspiration and a boost of confidence when you
 need it most.   

 
Hugo Man
the RANGE
 


Bringing to life the vitality that lies at the heart of the HUGO brand, this digitally led campaign will offer millennials everywhere the chance to explore and embrace new opportunities in exchange for the ultimate prize – a life defined by their hopes and dreams, and no-one else’s. Fronted by Zac Efron, the ultimate embodiment of modern masculinity, and driven by the powerful boost of daring freshness that HUGO Man delivers, this new campaign invites all those willing to take a leap of faith to discover new horizons, now.

Hugo Man
Hugo Man

Hugo Man Iced