Inspired by previously undiscovered botanicals and minerals, AHAVA let nature lead their science of designing skin, hair and body care formulas that activate the skin from within. It all started with a team dedicated to studying, protecting, and celebrating the wonders of nature. Scientists sought greater understanding of how minerals and botanicals could benefit the skin, giving rise to AHAVA in 1988. This study led to AHAVA harnessing the most dynamic elements of the Dead Sea by developing a scientifically balanced blend of minerals full of exceptional hydration. Shop the AHAVA range at Fragrance Direct today and make the most of our incredible discounts.