Hugo Boss

HUGO BOSS, first founded in 1924, has made a name for itself in the fashion sphere with fuss-free, timeless designs. The understated quality of the...


Issey Miyake IGO: Meet The Nomadic New Fragrance

It’s time to turn over a new page, find your smile again, and continue dreaming, wearing perfume...


Elie Saab

Discover the beautifully feminine fragrances from Elie Saab at Fragrance Direct. With soft notes of Mandarin Essence, Patchouli, Turkish rose and...



From top designer brands, to brand new fragrances and your favourite classics, you’ll be sure to find your perfect scent at Fragrance Direct. And that’s not all. Our men’s and women’s perfumes are all perfectly priced, with noteworthy everyday discounts, meaning you can be at your best for even less.

You can get busy browsing top brands online such as Calvin Klein , Paco Rabanne , HUGO BOSS , Armani and Yves Saint Laurent . But the list doesn’t end there. Because we add new products every single week, there’s always something new to discover. Browse fragrances by Balenciaga, Clinique, Thierry Mugler. To get started, take a look through our ladies fragrance , men’s fragrance or even our fragrance gift set collections. With a full selection of some of the best fragrances in the shops today, you’re just a few clicks away from feeling gorgeous and making big savings. READ MORE