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Known for their pioneering products, Fake Bake has been designing long-lasting self-tanners since 1995. This USA-born company now sells their popular range across the world, quickly making a name for themselves for their natural looking tanners. And when tested against 22 other fake tans by the New York Times, they ranked number 1, propelling them off the shelves and into homes globally. Their success lies in a scientific approach. Originally, they combined naturally derived tanning agents and blended them with Erythulose to create a tan that lasted up to 50% longer. This made it a big hit with celebs and beauty experts.
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