From a young child Herrera was interested in fashion and played around mixing together oils to create her own perfumes. At 25 she began working in public relations in Emilio Pucci subsidiary company this is where she met her husband Reinaldo Herrera Guevara.
Throughout the seventies Herrera was socialising in all the top spots from New York to Caracas as well as taking breaks in Cannes, Monaco and Capri. Herrera was a part of the elite social crowd and was gaining recognition as one of world’s best dressed women and an American style icon. Herrera was inspiration for artists such as Andy Warhol and Ahmet Ertegun and in 1980 made best dressed list, being an influencer in the fashion world.