Dior
Dior
DIOR
 

Discover the amazing Dior fragrances here at Fragrance Direct. The House of Dior is iconic for it’s beautiful fragrances including the legendary J’adore, Fahrenheit, Miss Dior and Homme as well as seductive and sensual new additions to the Dior family such Sauvage and Joy. The House of Dior offers a range luxurious, classic and iconic scents that will give you a taste of Parisian style.

THE MAN
 
Dior Brand
Christian Dior was born in 1905 in Granville, a seaside town in Normandy and was one of five siblings. His father was a wealthy fertilizer manufacturer and in 1910 the family moved to Paris. His parents had high hopes that Dior would become a diplomat, but he was too artistically driven and started selling his sketches on the streets of Paris to earn some pocket money. After leaving school his father financed a small art gallery where Dior and a friend sold artwork by artists such as Pablo Picasso. After the great depression and the death of his mother and brother, his father lost the company and the gallery had to be sold. Dior went to work for designer Robert Piguet who Dior later said that ‘Piguet taught me the virtues of simplicity through which true elegance must come’. Dior left when he was called up for military service. When Dior left the army in 1942, he joined the fashion house Lucien Lelong where he and Pierre Balmain were the primary designers, he remained there till the end of world war 2. Dior was approached by Marcel Boussac a successful entrepreneur and one of the richest men in France, to design for Philippe et Gaston a Paris fashion house. It launched in 1925 but turned it down as he wanted to create a brand under his own name.
THE BRAND
 

On December 8th, 1946 with Boussac’s backing Dior founded his fashion house. The first collection in 1947 was called Corolle and was full of voluptuous and boxy shapes, this collection was coined by Harper’s Bazaars then editor- in-chief Carmel Snow. Dior was a master at creating shapes and silhouettes which became known as the ‘New Look’. He received some criticism on the pieces regarding the amount of fabric they used because of rationing times but his extravagant designs where uplifting in comparison to the post-war reality of Europe. That year Dior also launched his first fragrance Miss Dior as a tribute to his sister who had been a part of the French Resistance before being imprisoned at Ravensbruck concentration camp where she was later liberated. Miss Dior was later followed by the Diorama scent. Dior’s reputation sored with the likes of Margot Fonteyn and Rita Hayworth’s wearing his New Look. Dior was invited to stage a private presentation to the British royal family although the young princesses were forbidden to wear his clothes in fear it would give a bad impression. Dior was the first to arrange licensed production of his designs which proved profitable, although criticized all major fashion houses followed. When Dior passed away suddenly in 1957, he had appointed 21-year-old Yves Saint Laurent to be artistic director. Since then Dior has had a string of successful directors but in 2012 Raf Simons, a Belgian Fashion designer, took creative direction of the fashion house and continues to produce spectacular fashion.

LAUNCH HISTORY

Behind The Brand Dior