Fragrance Direct is one of the UK’s leading specialist online retailers, offering an extensive range of fragrances, cosmetics and beauty products direct to consumers through the company’s bespoke website.

As the Head of Marketing, you will be responsible for helping to drive the continued success of the company’s website marketing activity. You will need to be able to demonstrate a proven track record in online retailing or internet marketing. The role will report to the E-commerce Director and be based in the company’s Macclesfield head office. READ MORE

Roles and Responsibilities:

• Management responsibility for all brand/marketing communications.

• Overall accountability for the ongoing development of all customer campaigns across CRM, PPC, Affiliates, SEO, Social and other online channels.

• You will work closely with key suppliers and brands to maximise the potential of joint marketing campaigns.

• Working with web analytics packages, to help drive the business forward and improve overall customer profitability.

• The preparation of management reports on an ongoing basis and the identification of subsequent recommendations for the business.

• Liaison with external digital marketing agencies on the development of new research and analytical tools.

• Ad-hoc project management responsibilities working alongside the technical development teams.

• Lead the development of the marketing team in support of the department goals and objectives.

We’re looking for an ambitious individual with a proven track record in online marketing/retailing.

• The ideal candidate will have 3-5 years experience working in an online retail environment, preferably with a pure play proposition.

• Experience in the development of marketing campaigns in International markets would be an advantage.

• Experience of running large scale PPC campaigns and working with external agencies on Affiliates, Display, SEO and Paid Social are essential.

• You must possess a strong business acumen and be able to influence to internal stakeholders.

• A marketing or business studies degree or a similar relevant qualification.

• Strong analytical and numerical skills and an interest in working in a results orientated role.

• Excellent knowledge of Google Analytics, Microsoft Office products and specifically Excel.

To apply :

If you are interested, please send your CV to careers@fragrancedirect.co.uk