Fragrance Direct is one of the UK’s leading specialist online retailers, offering an extensive range of fragrances, cosmetics and beauty products direct to consumers through the company’s bespoke website.

As Email Marketing Exec, you will be responsible for delivering increased customer loyalty through the planning and delivery of a coherent email strategy, meeting the needs of our ever-growing customer database. Through effective CRM, this will involve producing and reporting on all email activity, identifying opportunities to improve campaigns and further streamline performance, taking our email marketing communications to the next level.

This is a full-time position reporting to the Marketing Manager and will be based in the company’s Macclesfield Head Office. READ MORE


Roles and Responsibilities:

• Produce and implement all email campaigns

• Co-ordinate the analysis of customer segments and profiling to target specific customer groups

• Track relevant KPI’s and prepare management reports highlighting data-driven recommendations

• Conduct ad-hoc project management requests working alongside the development teams

• Work closely with key internal stakeholders and the marketing team to maximise the performance of all email campaigns

• Work closely with the Design team to ensure creative for all emails is completed on time

• Monitor competitors and identify new and innovative opportunities through email

• The management and reporting of multi-variant testing on email and customer campaigns

• Liaison with digital agencies on the development of new research and analytical tools

• Maintenance of the database and email platform

• Ensuring all campaigns follow industry policies and adhere to best practice

• Ensuring all campaigns are checked for spelling and errors

Candidate Overview

We are looking for someone passionate about digital marketing and CRM who meets the following criteria

• Educated to degree level

• Proven work experience in Email Marketing and CRM system

• Strong project management skills and the ability to prioritise workloads

• An ability to work to tight deadlines and be responsive to last minute changes

• Strong analytical skills and an ability to work with a large amount of data

• Understanding of Google Analytics

• Excellent knowledge of Microsoft Office products, particularly Excel


To apply :

To apply for this position please send your CV and Cover Letter to : careers@fragrancedirect.co.uk