FRAGRANCE
FD LOVES
PRADA

La Femme Prada Intense reveals her multiplicity through a fragrance that experiments with tradition, gender and intensity and L'Homme explores the essence of male identity...

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ISSEY MIYAKE

Dive into the unknown with the Issey Miyake L'Eau Super Majeure d'Issey Eau de Toilette Intense Spray, a woody aromatic men’s fragrance with energetic facets...

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ARMANI

Sì Passione, the new perfume for women by Giorgio Armani. A powerful reinvention of the signature Armani fragrance, Sì Passione adds...

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Fragrance

From top designer brands, to brand new fragrances and your favourite classics, you’ll be sure to find your perfect scent at Fragrance Direct. And that’s not all. Our men’s and women’s perfumes are all perfectly priced, with noteworthy everyday discounts, meaning you can be at your best for even less.

You can get busy browsing top brands online such as Calvin Klein , Paco Rabanne , HUGO BOSS , Armani and Yves Saint Laurent . But the list doesn’t end there. Because we add new products every single week, there’s always something new to discover. Browse fragrances by Balenciaga, Clinique, Thierry Mugler and even celebrities like JLo, Katy Perry and Rihanna. To get started, take a look through our ladies fragrance , men’s fragrance or even our fragrance gift set collections. With a full selection of some of the best fragrances in the shops today, you’re just a few clicks away from feeling gorgeous and making big savings. READ MORE