In the UK, it seems we’re all keen to find out about hair toner, with the question driving almost 200,000 searches. Eyebrows are also being raised when it comes to the best ways to tame them, with microblading and HD brows topping the list of treatments.

Here are the top 10 most searched beauty terms in the UK:

Across Europe, our data shows haircare questions are being asked way more than those around skincare and beauty, with the topic reigning in over 482,000 Google searches the last 12 months.

‘What is hair toner?’ takes first place thanks to the UK, whilst those in Italy are lusting for longer locks, driving over 65,000 searches on ‘How to grow your hair?’

Here are some of the most popular haircare questions being asked.