Body Hair, Who Cares?

A 2018 snapshot of the UK’s Grooming habits

There are many attitudes and opinions on hair removal – are you more care free than hair free? – we have conducted a comprehensive grooming study to find out exactly how much time and money we spend on grooming as a nation.

So exactly how much time is spent on grooming and how much is it costing? We asked over 1,500 UK 16-45-year olds about their grooming habits and have broken down the results by sex, age and trends of hair removal.

Our study has revealed the following:

We've broken down the time men and women spend grooming each individual body part, and the average amount of money spent to do so.



Results have revealed that men spend £66 more per annum than women to keep their ideal ‘level' of body hair. The average amount that men spend annually on shaving is £156, with an additional £80.40 spent on waxing, totalling £236.40. For 25-34-year-old men, this total increased further to a staggering £372. Women spend just £99.60 annually on shaving, and £70.80 on waxing, totalling £170.40. 25-34-year-olds are also the highest spending age group for women, with a total average spend of £212.40.

It's safe to assume that more men groom their facial hair, but the number of women taking up grooming of this area is increasing, particularly with the younger generations. Almost a third (32.2%) of women remove their chin hair, and almost half (47.50%) groom their upper lip an average of once a week, with 12.2% shaving this area. Surprisingly, over a third (33.7%) of women now also remove their arm hair (not including underarms), and 20.9% remove their stomach hair. One in five (20.2%) even groom their feet hair!



Going against the majority, women are rebelling against the hairless fashion, and going au naturel, with 11.4% of women opting not to groom their underarms, and over a quarter (26.9%) of women choosing not to prune their pubic hair.



With the rising pressure of body image felt by the younger generations, our research revealed that young women are now obsessively grooming more body parts. The top age group for attending to almost all body parts was revealed as 16-24-year-olds, with an average weekly grooming time of 56 minutes, and the following percentages of 16-24-year-old women grooming each body part:



The most body hair conscious of the men's age groups was revealed as the 25-34-year-olds, with 53% grooming their leg hair an average of twice a week, and 17.7% choosing to shave their leg hair off completely.


The 25-34-year-olds prefer a hairless look, with 56.7% removing chest hair an average of 2.1 times a week, and 20% choosing to shave this area. Half of this age group (50.1%) are also grooming their back hair an average of twice a week.


The 25-34 year old men's total time spent grooming is also the highest, at a huge 219.6 minutes for all body parts, followed by 116.2 mins for 35-44 year old men, and 16-24 year old men only taking 97.6 minutes.

Time Spent Grooming

Whether you prefer to let your body hair grow freely or are a shaven haven, you can shop all your hair removal needs here at Fragrance Direct.

body hair who cares