Since inception, Alterna has provided high performance products inspired by the science of skincare. With proprietary technology such as Age Control Complex and Plumping Marine Complex, we are dedicated to bring our discerning stylists and consumers the best technology in haircare. No more choosing between natural ingredients and high performance results. Exquisite formulas with clinically proven results made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil.