Gloria Laura Madeleine Sophie Vanderbilt, born 1924 in New York City, is an American artist, actress, and socialite most noted as an early developer of designer blue jeans. Vanderbilt became heiress to a $4000000 fund upon her father's death from bootleg alcohol poisoning when she was just 15 months old. During the 1970s, she licensed the use of her name on a line of glasses, perfume and clothing. In 1979, Murjani proposed launching a line of designer jeans carrying Vanderbilt's brand name; they were more tight fitting than other jeans of the day, with the heiress's name embossed in script on the back pocket. Gloria Vanderbilt's label has flourished, with the Gloria Vanderbilt "swan" logo eventually appearing on dresses and perfume as well.