Umbro was founded in Wilmslow, Cheshire in 1910 by the Humphrey Brothers as a sportswear company and in 1985 the company introduced a football boot to Brazil that was cheaper than the other competitors and went in to international mass production a few years later. Umbro now have a fragrance and bath and body range including shower gels, eau de toilettes, in Elite X, Ice, Power, Energy and Action fragrances.