Ted Baker is a British clothing brand which was first launched in Glasgow, in 1987. Firstly specialising in shirts, Ted Baker had a clear focus and a keen attention to detail. They were quickly branded as not just an ‘ordinary designer label’ but as a ‘special’ brand that even provided a laundry service for every shirt purchased. The brand’s unique marketing strategy was vastly spread by word of mouth and Ted Baker was eventually known as a company that didn’t believe in ordinary advertising. Ted Baker’s collections have expanded vastly over the years and they now have a portfolio of stores across the UK, USA and Europe. In 1999, they launched their first women’s fragrance which was later followed by a fragrance for men, both of which have proved popular over the years.