Sean Diddy Combs, a successful rapper and entrepeneur puts passion in a bottle. His fragrances aim to embody his contagious passion for life. His scent, Sean John Unforgivable, is not just a name on a bottle - Combs was dead set against that. In fact, his involvement was so hands on, he even went so far as to host fragrance sampling sessions with the perfumers in his own kitchen. After 665 attempts, Combs found the mixture that would become Unforgivable.